Over the 10 days launch campaign period, we had about 1 million downloads in total, but only 47k of those were ad driven downloads. So thats 95% organic downloads. That doesn’t happen for any old app.
This is a great read. These guys Launched their app Hit Tennis 3 on 28 June 2012, and in 10 ten days achieved over 1 million downloads and reached #2 on the U.S. app store. They give a good idea of how they achieved this feat. It is no accident that they had a successful app. Read the article and see for yourself how they did it, and take notes.