Jan 31

By Nicole Dean

“I started my business so that I’d have freedom, but I’ve never felt more trapped….”

I come across a statement like that at least once a day on a forum post or in email. You start your internet business because of the freedom of being your own boss and working on your own schedule and then promptly sit on your hind-end for 12 hours/day EVERY DAY. No wonder you feel burnt out. And no wonder family and friends are feeling neglected when all you can think and talk about is your business.

Freedom sounds pretty miserable to me if it means freedom from fun and the ones that I love.

So, how do you break free?

Start by taking a good look at your business and getting your goals and priorities straight. Don’t worry, it’s not nearly as complicated as it sounds. I’ll walk you through it right now. Ready?

Grab a pen and a piece of paper or open your favorite word processor. Divide your page into four columns.

Now you’re ready to brainstorm. Write everything down as it comes to mind. Don’t overthink this. Just start writing.

First, figure out what is working. Whatever it is. It may be one of your websites, your ecourses, a joint venture, a certain marketing method. Where is the bulk of your money coming from, currently? (If none yet, where do you believe will be the place where the largest profits will come from?) Write those items in column #1 under: “Do More”.

Second, figure out what is not bringing in money. Is it hanging out on forums or posting classified ads to freebie sites? Is it endlessly checking your stats, or email? What are your daily time-suckers? Write those under column #2: “Do less”.

Third, figure out what could work better. Do you have upsells in place? Are your websites designed to bring you cash from every visitor? Make a list of ideas in column #3: “Improvements”. (If you don’t know yet, don’t worry. There are plenty of ways to improve your business as you learn and grow.)

Fourth, figure out what can be automated. Which tasks are repetitive and boring, albeit necessary? Many of those types of tasks can be automated with simple tools. For instance, if you’re submitting articles to directories by hand, there are tools and services to do that for you. Add these to column #4: “Automation”.

Now that you’re armed with your list, it’s time to get to work.

Look at your list in Column #1: “Do More”. Those are the tasks that you should focus your energies on. It’s a good idea to tackle one or two of the tasks on that list first thing in the morning – every morning. Believe me, it’s much more productive than checking out your favorite blogs or logging into twitter. And you’ll be amazed at how much you can get done quickly when your mind is fresh.

Look at your list in Column #2: “Do Less”. These activities should be forbidden until after you get your #1 list done, if you do them at all. For instance, hanging out on Twitter is fun, but do not do it until everything in column #1 is finished for the day.

Now, go back to Column #1, 3, and 4. Your “Do More”, “Improvements”, and “Automation” lists.

Look at all of the items that are on those three lists. Now, circle each task that you …

• Can’t Do
• Don’t Have Time to Do
• Don’t Want To Do

Those are the tasks that you’ll outsource.

Freedom means a lot of things. It means freedom to do the things that you want to do. However, it also means freedom to NOT do things that you really dislike doing.

For me, it’s graphics. I have outsourced all of my graphics since 2001. I don’t have the time, patience or inclination to learn how to make my own graphics. I have more important things to do, like write this article and then go on a bike ride with my son. Perhaps when I get back from my bike ride, my graphics will be waiting for me in my inbox.

Now, that’s freedom to me.

Want to outsource but don’t know where to start? Nicole Dean and Jimmy D. Brown invite you to http://www.OutsourceWeekly.com where you’ll learn how you can get free time (and earn more money) while others run your business for you.

Jan 30

By Jimmy D. Brown, http://PLRSO.com

Content is king. It gets to wear the crown. And sit on
the throne. And rule the world. When it comes to
establishing credibility, gaining trust and producing
sales, content is royalty.

While I would never suggest abandoning the concept of
delivering high quality content to your subscribers, there
is another type of list composed of subscribers who couldn’t
care less about content.

“What is this type of list?” you ask.

- > The “announcement list”.

I’ve been teaching about the “announcement” list since
at least 2002 (on record at an event). And, yet, it’s a
widely untapped asset in most email marketing circles.

The main reason is: nobody’s teaching it. And so,
nobody knows anything about it, let alone how to effectively
create one of these lists.

So, we’re going to revisit it.

————————————-
What Is An “Announcement” List?
————————————-

DEFINED: An announcement list is a list whose sole purpose
is to “announce” (I.E. Inform, notify) when something new
is available for review, consumption or purchase.

In other words, it unapologetically says, “Hey, I just
released XYZ. Come check it out!”

Now, at first glance you may be thinking, “Who would join a
list that offers no content and only sales pitch?”

If you say it that way, it doesn’t sound too good to me
either! That’s why you don’t say it that way. Let’s take
a look at HOW to “say it”…

————————————-
How About An Example “Announcement” List?
————————————-

If you go to this site:
http://PLRSO.com
you’ll find a textbook example of this concept. PLRSO
stands for “Private Label Rights Special Offers” I
established this list for the sole purpose of informing
people anytime I have a new PLR offer available for them to buy.

That’s it.

I don’t send out ezine articles to them. No newsletters.
They don’t get blog posts. There aren’t any special reports.
No content of any kind. What they get, in essence, are
sales messages.

And there are already 2,822 subscribers, many of which
have already purchased some of the PLR special offers that
have been “announced” to the list.

Why does it work? Let me give you plenty of reasons…

1. I took something that was “in-demand” (PLR) and I allow
people to get a head-start on the world by knowing about
new releases FIRST by joining this list.

2. It’s not billed as an “announcement list”, but rather
a “Free PLR Club”. Big, big difference in perception.

3. It has it’s own domain name, further adding to the
perceived value and importance to those who join.

4. There is no requirement to buy once you join. Buy the
offers that you want, pass on the ones you don’t want.

5. A cost example is provided to show what you can
buy immediately, further illustrating the value of the
complimentary “membership”.

And here’s the big twist that makes this idea of creating
an “announcement” list a complete no-brainer…

I allow my affiliates to “give away” complimentary memberships
to the PLRSO club!

When someone they refer buys one of the offers, they earn
a commission. And I get other people to promote and build
my list for me. We all win.

So, you may be thinking…

————————————-
What Kind Of “Announcement” List can I Build?
————————————-

There are a wide variety of “announcement” lists that you
can build. Let’s briefly look at ten of them…

* PLR List. You can swipe my idea and create a list of
private label rights buyers.

* New Offers List. Build a list of people who love your
work and want to be notified any time you have a new
offer available.

* Pre-Launch List. Create buzz and anticipation for an
upcoming new product release by building a pre-launch
list several weeks (even months) in advance.

* Ezine Publishers List. Build a list of publishers who
want to know any time you have a new ezine article
that is available for reprint in their ezines.

* Bloggers List. Another idea is to allow bloggers who
are looking for ready-made content to post to their blogs.

* Industry News List. How about becoming the “go to”
guy or gal to share breaking news about your industry?

* Joint Venture List. Develop a list of partners and
affiliates who are ready to promote anytime you have a
new offer.

* Incentives List. Here’s a great idea – create a list of
people who you offer “incentives” to when they purchase
someone else’s new product through YOUR affiliate link.

* Freebie List. Regularly give away rebrandable content
(reports, articles, videos, etc.) to these subscribers
to earn commissions.

While all ten of these lists aren’t necessarily “buyers”
up front, they each can certainly lead to buyers and revenue
for you if you implement them.

Content is king. But let’s not forget that there are alot
of queens, princes, dukes and earls out there too.

——-
Jimmy D. Brown, one of the most respected marketing teachers online,
has been fine-tuning what and how he teaches when it comes
to Internet Marketing since 1999. Now you can benefit from
those years of experience and also get full PLR rights to
many of his best-selling products – at ridiculously LOW
prices (I’m talking Ten Bucks).
Run, don’t walk to this website ->
http://PLRSO.com

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