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I don’t know about you, but, for me, the thought of creating an entire ebook is just overwhelming.

You have to choose a topic, write 50-100 pages, make a sales letter, find a shopping cart, and figure out how to sell the darned thing — even before you make a dime.

What if that process was not only made simple and straightforward, but also significantly easier?

That’s what I found when I reviewed the new course from Jimmy D. Brown.

First of all, Jimmy is known for his reputation — in a good way. He’s been building a business online since 1999 and is talked about in Internet Marketing circles as the “nicest guy in Internet Marketing”.

So what does that prove? It shows two things:

1. Jimmy is well respected. (He’s not selling junk.)
2. He’s been around for awhile and knows his stuff. (Not some fly-by-night “guru-wannabee”.)

However -

When he released this new course on creating ebooks, I thought, “What in the world could he possibly have to say that’s new?”

As I listened to the course, I felt like I was reading a book with unexpected twists and turns. It wasn’t the same old recycled junk I see out there, for sure.

However, even with the twists and turns, Jimmy kept the steps simple. He didn’t leave any gaps at all. In fact, I tried to come up with one negative thing to tell you about this course, so you wouldn’t think I was just pitching it blindly … and I can’t.

The case studies he provides at his site show the potential here -

* Over eighteen-thousand dollars in monthly residuals.
* Over thirty-thousand dollars in one day profit.
* Over one million dollars in total profit.

All from writing short reports.

That means, if right now you have no list, no web site, no ideas … nothing … you can still actually make money from this system in just 1 week.

(Of course, if you have some of those things, you can see results even quicker!)

I mean, it’s all broken down into easy-to-do steps!

In order words, there’s a “small fortune” to be made with these “small reports”!

If you order today, you can *LITERALLY* be taking orders for you first small report in less than 1 week from NOW.

So, head over to Small Reports Fortune now.

If you’re not ready to buy the full course, but would like to learn more about Small Reports, here’s a free report Jimmy penned entitled “Five Steps to a Big-Profit, S.M.A.L.L. Reports Business” (click here to get the free report)

By Jimmy D. Brown

The fortune is in the list.

If I had a dollar for every time I’ve heard that said, well, I’d already have a fortune!

However “broken-recordish” it may sound, it is a truthful statement. The fortune REALLY IS in the list.

Fact is, if you possess the knowledge of how to grow and profit from opt-in lists, you can pretty much write your own ticket.

And, if you’ll read the remainder of this article, I’ll pass that knowledge right on to ya.

It comes down to getting folks to do four things…

1. REQUEST. First things first, you need to convince people to “opt-in” to your list. That is, get them to join your list of their own free will.

Usually, this involves giving away a mini-course, report or newsletter from your web site. All you need is..

- An Attention Grabbing Title. (I could have chosen “4 Keys to Successful Email Promotions” for this article, but is that as attention-grabbing as “How to Pull in As Much Profit As Your Wallet Will Hold From Opt-In Lists”?)

- A Handful of Bulleted Benefits. (A short list of 4-6 desirable things subscribers will learn if they join your list. Think “what’s in it for me?”)

- An Opt-In Submission Form. (Your autoresponder system will provide this for you.)

NOTE: The BEST way to get folks to join is to embed the above mentioned items DIRECTLY in the most prominent place you have your site visitors’ attention. Usually this is 3-5 paragraphs into your sales letter or 1/3 of the way into an ezine article.

2. RECEIVE. After visitors to your site have “requested” information by joining your list, it’s critical that your emails be delivered successfully to their inbox. With all of the filters in place (among other hazards) this can be quite a chore.

One thing you’ll want to do for certain is check your SPAM rating to make certain it’s in an acceptable range. Again, most of the better autoresponder services offer this feature for you.

You can also do things like…

- Get your subscribers to “approve” mailings from you.

- Authenticate yourself as a legitimate mailer when you receive a “response challenge” from protection services such as Spam Arrest.

- Use alternative formats of your email messages such as “downloadable email messages” in PDF format.

3. READ. When your emails successfully arrive at the inboxes of your subscribers, another task awaits - getting them to actually open your message and read it.

This is going to depend upon your “subject line”. It is paramount that your subject line be intriguing enough to convince your readers to stop what they are doing and take a look inside.

One way to get this done is to create a swipe file of email subject lines that have convinced YOU to read the messages and then modify those subject lines for your own use.

Ex. I received an email that had the subject line of “This affiliate tip is almost too easy” that caught my attention and forced me to read the associated message.

This subject line could easily be used in a variety of different niches…

- This dieting tip is almost too easy
- This time management tip is almost too easy
- This marriage saving tip is almost too easy

4. RESPOND. When you have convinced your subscribers to open your email message and read its contents, the only remaining “task” is to get them to respond.

You want them to take action. Click a link. Go somewhere. Ultimately, spend money with you.

The only way you’ll be able to do this is follow a simple catch phrase I’ve been teaching for years: “useful, but incomplete”.

It simply means this: your messages must provide content that is useful to your subscribers (otherwise, they’ll unsubscribe faster than you can say “oops”!), but is also “incomplete” in that there is some additional offer that could enhance or maximize that content.

Ex. You might write an article that shares “7 Ways to Profit With Autoresponders” to send to your list. That’s “useful” information to those who are interested in that particular topic. It’s also “incomplete” because they need an autoresponder service to put the information into action. That’s your cue to promote your recommended autoresponder service.

See how it works?

If you want to pad your wallet with profits by using opt-in lists, this is how you do it:

Get people to do these four things

- Request
- Receive
- Read
- Respond

This is a system that has never failed, will never fail. I’ve used it. Others have used it.

Now, it’s your turn to use it.

——————————

For the first time, ever, Jimmy D. Brown is sharing his simple, yet powerful 6-step system that will show you how to grow your list, provide your readers with the content they crave and start making more money than you ever expected from your list. Do I have your attention yet? Then ListProfitSystem.com visit to get your copy of the List Profit System today.

——————————

By Jimmy D. Brown, SalesArmySecrets.com

What if there was a magic bottle that you could rub and a
traffic genie would pop out to beckon to your every
internet marketing command?

After the initial shock wore off, you’d be quite happy to
have it in your possession, right?

Well, in a manner of speaking, such a genie exists. She
exists in the form of an “affiliate manager”.

An “affiliate manager” is someone who oversees the
operations of an affiliate program in exchange for
compensation.

And, out of all the traffic “tools” on the market, the
affiliate manager is the one that you should be using daily
in your business if you own your own product.

Why?

The bottom line is: more traffic, which results in more
revenue for you.

But, specifically, there are 3 reasons why you need an
affiliate manager…

1. Recruiting.

Your affiliate manager can recruit new affiliates into your
program for you. Instead of you spending time trying to
find (and then convince!) affiliates to join your program,
your “affman” can do this for you while you focus on other
things.

2. Rewarding.

Everyone knows that simply getting people to join your
affiliate program is not enough. It takes a lot of effort
to get passive affiliates to become (and stay!) active. An
affiliate manager is responsible for motivating your team
to remain involved in your promotions.

3. Running.

Beyond getting affiliates into your program and making sure
they stay active, your affiliate manager can “run” as much
of your operations as you want her to. Here are just a few
things my affiliate manager (props to Nicole!) does…

* Creates training materials
* Write follow-up mailings
* Communicates with affiliates
* Answer affiliate support questions
* Monitors contests and incentive programs
* Posts to our blog
* Clerical stuff (creates rebrandable files, etc.)
* Circulates content (article directories, etc.)

I could go on and on, but you get the idea.

Perhaps the best part of hiring an affiliate manager is the
fact that it doesn’t have to cost you a penny in out of
pocket expenses. That is, you can setup your agreement to
be performance-based: you pay the affiliate manager a
percentage of the overall revenue generated through her
efforts … the more revenue she brings in through the
affiliate program, the more she earns.

Now, the question is –

** Where do I find an affiliate manager? **

There are actually quite a few ways to find quality
(emphasis needs to be on “QUALITY!”) affiliate managers for
your program. Let me share just one…

One of the easiest ways to find an affiliate manager is to
visit your favorite affiliate marketing (or internet
marketing) forum and post a request asking for
recommendations or responses for your needs.

You can do this in two ways -

1. Post a PUBLIC Request.

That is, you post a message for everyone to see, with brief
details on the position you have available and that you are
seeking recommendations or interest to explore further.

2. Post a PRIVATE Request.

The other option is to identify those participants at the
forum who appear to have experience and/or knowledge in
affiliate marketing who might be good affiliate manager
material. Then, you would simply contact them privately to
see if there is interest in discussing your needs.

Running your own affiliate program is a tremendous traffic
generation tool, but it has a lot of parts. There are many
different activities that are involved in successfully
running an affiliate program, and hiring an affiliate
manager to oversee your operations is a great way to free
up your time to work on creating additional products and
other “creative” work.

A good affiliate manager can bring in affiliates, train and
motivate them, and run your operations for you. Her efforts
bring in the traffic; your efforts turn the traffic into
orders.

It’s the closest thing to a traffic genie in a bottle that
you’ll find. Rubbing is optional. Using this strategy
isn’t.

———–
Jimmy D. Brown is the author of Sales Army Secrets, full of
meaty details on ways to find affiliate managers, how to
structure your agreement with them and tasks to have them
handle. Details at SalesArmySecrets.com

By Jimmy D. Brown

photo credit: EdTarwinski

I’m an observer. I watch marketers and how they work. I look at how people respond to marketing. And I’ve discovered something interesting over the years that I want to share with you as it relates to building your internet business.

Hot topics and trends come along regularly. There’s always a new “in” thing making an appearance on the radar screen. And whenever there’s a new rage, there will be marketers who jump on the bandwagon.

That can pay off big for YOU if you’re smart.

Let me explain.

What happens when a new trend or technique or tool surfaces?

             *** People begin to talk about it.***

Marketers begin convincing people why they need it. Consumers tell their stories. Discussions take place. Hype builds. Sometimes controversy breaks out. An education process unfolds.

Through it all … DEMAND increases.

Now, here’s where you come along.

You piggyback on the popularity of the latest big hit by creating a small report on the topic. You get the benefit of other marketers creating hungry leads for your offer without them even knowing it.

Let me give you an example -

EXAMPLE

When John Reese released Traffic Secrets it was a huge success. He sold over a million dollars worth of product in one twenty-four hour period. However, at a $997.00 asking price, it was out of reach for many consumers.

But…

What if YOU had decided to write a 15 page small report entitled, “Free Traffic Secrets” and offered it for $20 … do you think you would have had any takers?Of course!

Why? Because every marketer on the planet was talking about the need for web site traffic so they could build interest in John’s course. They were creating hungry leads for your offer without them even knowing it.

All of these marketers expertly and persuasively pointed out the necessity, benefits and usages of getting web site traffic. They, in essence, would have created demand for the TOPIC of your small report.

1. Many of those that couldn’t afford John’s high-ticket product would likely buy your small report because the end result of getting site traffic was something they had been told repeatedly they needed!

2. Many of those who could afford John’s high-ticket product would also likely buy your small report because of the same reason AND they would like to know what you might offer differently than John.

Do you see how powerful this is?

Even as I type this lesson out, I have received DOZENS of emails today announcing a new co-registration product that everyone’s talking about.

I could spend a few hours this evening writing a small report on the same topic and sell it like crazy tomorrow because of everything that’s being said about the subject today.

So, what’s the lesson for you to learn here -

**The surest way to create a hot-selling small report is to pick a topic related to that which everyone is talking about.***

You know, it doesn’t matter what “market” you’re in, chances are you see the same kinds of outbreaks that I see in “internet marketing” circles …

* Major product launches
* New technologies and tools
* Fresh research
* Innovative features and improvements
* Ground-breaking news * Hot topics of discussion
* Best-selling books
* Interest-grabbing magazine articles 
* Emerging trends

The list could go on and on, right?

It shouldn’t come as a big surprise that you need to monitor what’s going on around you, specifically looking for the latest topic everyone’s talking about.

You can do this by regularly browsing 4 trend and event “hot spots”…

1. Active Forums. Find at least one ACTIVE forum related to your market and regularly visit it to look for ideas. Keyword here is “active”. The ideal forum will have a number of participants who regularly post messages.

2. News Feeds. You can begin with Google.com’s news center at http://news.google.com. You should also look for a news feed or site that is specific to your field of interest. For example: I regularly visit http://ChristianHeadlines.com to stay on top of events related to some of my Christian sites.

3. Article Directories. Spend a few minutes at your favorite article directory, focusing specifically on the NEWEST articles posted and the TOP RECENT articles read. I regularly check http://goarticles.com.

4. Competitor’s Lists. You’ll also want to “spy” on what your competition is doing by joining their lists. When a major competitor begins highlighting certain topics in their content (I.E. “articles”) and / or releases or promotes a specific product, it’s a good indication that you should pay attention.

All of these things allow you to capitalize on the current buzz!

Create small reports based on these buzz-worthy topics.

…………………….

Jimmy D. Brown is the author of “Small Reports Fortune” - if you can write 7-15 page small reports, you can earn a living online working just a few hours each week from your home. Look for his EXCLUSIVE formula “Creating A Six-Figure Income With Small Reports” at SmallReportsFortune.com

……………………. 

By Jimmy D. Brown

I want you to add a new word to your business vocabulary -

The word is “specialization”.

A new age has dawned in information marketing. And it’s the age of “specialization”.

Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson.

(I promise, this won’t hurt a bit.

Information products online have evolved since I logged onto the Internet back in 1999…

1) THE SIMPLE AGE.

Times were simple back when I first came online. And so were the information products. Way back when, information products weren’t readily available online like they are today. If you could find ANY information on the topic you were interested in, you grabbed it.

2) THE SYSTEMATIC AGE.

As more and more people learned how to create and market information products online, a new era emerged: the “systematic” era. This was a time when huge information products were created with hundreds of pages. The idea was to create comprehensive courses on a particular topic.

3) THE SEPARATION AGE.

As “internet marketing” and other business-related markets became inundated with product offerings, the birth and rapid growth of “niche marketing” occurred. People began separating themselves from the crowd and focused on “tiny niche topics” of interest.

4) THE SPECIALIZATION AGE.

Again competition came - even in these small niches. While there is still money to be made by focusing on these tiny, untapped markets — the well is drying up at a fast rate. Now enters a new age … the “specialization” age of information marketing.

Which brings us to the lesson -

There is a LOT of money to be made by creating small, 7-15 page reports
on PRECISE topics.

Most consumers would rather NOT sift through 100 pages of information to find out how to do something they are interested in, nor would they like to pay for 100 pages of information when they only need chapter 3.

With more and more products available on the market, consumers are getting pickier and pickier. They want what they want and only what they want.

Perhaps the biggest untapped information gold mine lies in this concept of creating small reports on precise topics.

* 17 Ways to Find New Affiliates Using Google.com

* How To Walk Off 7 Pounds in 7 Days

* 3 Ways To Get Your Next Vacation Free Of Charge

* The 15-Minute Guide To Stalling A Divorce

* Top 7 Ideas For Starting A Homeschool Support Group

Specialized information.

7-15 page reports that sell anywhere from $10-$100, depending upon the information.

And the benefits of writing these small reports are staggering -

1. You can write a small report in just a few hours of one day.

2. The profit per page ratio is astounding - 10 pages for $10 is a dollar per page per customer.

3. Small reports are MUCH easier to write than full-length courses.

4. There is a never-ending supply of topics for small reports.

5. You maximize the lifetime value of your customer. In other words, you can sell report after report to the SAME customer.

6. A series or collection of your small reports can be bundled into premium-priced courses over time.

7. When “hot topics” emerge (almost daily!) you can quickly crank out a small report to strike while the iron is hot.

8. When other marketers are seeing success with their products, you can create a complementary report to offer for sale as a supplement.

9. Many people can’t afford to buy (or refuse to buy) high-priced courses - but virtually anyone can whip out $10-$15.

The list could go on and on.

I’ve been creating small reports for a long time. In fact, I make over $15,000 in PROFIT every month from just ONE of my sites.

I know this works.

And not just for me.

I had a customer recently email me to let me know he sold 420 copies of his VERY FIRST small report, during its first month.

So, what I want to convince you to do is this -

***TRY IT FOR YOURSELF****

Create a small 7-15 page report and begin selling it online and see what kind of results you see.

A new information age has dawned - the age of specialization!

Create your own “special” reports and get your piece of the pie.

Do you have an idea for a great Small Report, but need some help? Check out “How To Improve Your Information W.R.I.T.I.N.G.™” by clicking here . You’ll learn useful tips to help you in the writing process – so you’ll be able to create information products faster, easier and, ultimately, better — and that’s more money in the bank.