The results were immediate. Right away we saw a huge boost in the number of downloads. It was clear that it wasn’t just an early boost from the “new apps” positioning, either
A shoutout to ManiacDev.com for pointing out this article.
I can vouch for some of the changes that Invantory made in there app because I’ve done them myself and got very favorable results. This article and the slideshow attached have some great SEO tips, not to mention the tools that they recommend. I’d also like to say that some of this information can be gotten from Apple. If you read the documentation that Apple provides you can learn a lot about how to do good SEO for your app in the App Store.