Opera Advertising Report Shows iOS is King of the Hill


Link -> Report from Opera shows iOS is King in Mobile Advertising:

Further illustrating this point is the high eCPM achieved by iPad. Delivering an average eCPM of $3.96 across the Opera mobile ad platform, iPad epitomizes the user-friendly device with large, touchscreen interactivity, as well as other features that enhance the user experience.

The iPad is also achieving significant user adoption in user groups that are highly desirable to advertisers. For example, 40% of physicians own or plan to own an iPad or tablet by the end of 2012, according to Nielsen projections.