Jun 10

By Jimmy D. Brown

The fortune is in the list.

If I had a dollar for every time I’ve heard that said, well, I’d already have a fortune! :-)

However “broken-recordish” it may sound, it is a truthful statement. The fortune REALLY IS in the list.

Fact is, if you possess the knowledge of how to grow and profit from opt-in lists, you can pretty much write your own ticket.

And, if you’ll read the remainder of this article, I’ll pass that knowledge right on to ya.

It comes down to getting folks to do four things…

1. REQUEST. First things first, you need to convince people to “opt-in” to your list. That is, get them to join your list of their own free will.

Usually, this involves giving away a mini-course, report or newsletter from your web site. All you need is..

- An Attention Grabbing Title. (I could have chosen “4 Keys to Successful Email Promotions” for this article, but is that as attention-grabbing as “How to Pull in As Much Profit As Your Wallet Will Hold From Opt-In Lists”?)

- A Handful of Bulleted Benefits. (A short list of 4-6 desirable things subscribers will learn if they join your list. Think “what’s in it for me?”)

- An Opt-In Submission Form. (Your autoresponder system will provide this for you.)

NOTE: The BEST way to get folks to join is to embed the above mentioned items DIRECTLY in the most prominent place you have your site visitors’ attention. Usually this is 3-5 paragraphs into your sales letter or 1/3 of the way into an ezine article.

2. RECEIVE. After visitors to your site have “requested” information by joining your list, it’s critical that your emails be delivered successfully to their inbox. With all of the filters in place (among other hazards) this can be quite a chore.

One thing you’ll want to do for certain is check your SPAM rating to make certain it’s in an acceptable range. Again, most of the better autoresponder services offer this feature for you.

You can also do things like…

- Get your subscribers to “approve” mailings from you.

- Authenticate yourself as a legitimate mailer when you receive a “response challenge” from protection services such as Spam Arrest.

- Use alternative formats of your email messages such as “downloadable email messages” in PDF format.

3. READ. When your emails successfully arrive at the inboxes of your subscribers, another task awaits - getting them to actually open your message and read it.

This is going to depend upon your “subject line”. It is paramount that your subject line be intriguing enough to convince your readers to stop what they are doing and take a look inside.

One way to get this done is to create a swipe file of email subject lines that have convinced YOU to read the messages and then modify those subject lines for your own use.

Ex. I received an email that had the subject line of “This affiliate tip is almost too easy” that caught my attention and forced me to read the associated message.

This subject line could easily be used in a variety of different niches…

- This dieting tip is almost too easy
- This time management tip is almost too easy
- This marriage saving tip is almost too easy

4. RESPOND. When you have convinced your subscribers to open your email message and read its contents, the only remaining “task” is to get them to respond.

You want them to take action. Click a link. Go somewhere. Ultimately, spend money with you.

The only way you’ll be able to do this is follow a simple catch phrase I’ve been teaching for years: “useful, but incomplete”.

It simply means this: your messages must provide content that is useful to your subscribers (otherwise, they’ll unsubscribe faster than you can say “oops”!), but is also “incomplete” in that there is some additional offer that could enhance or maximize that content.

Ex. You might write an article that shares “7 Ways to Profit With Autoresponders” to send to your list. That’s “useful” information to those who are interested in that particular topic. It’s also “incomplete” because they need an autoresponder service to put the information into action. That’s your cue to promote your recommended autoresponder service.

See how it works?

If you want to pad your wallet with profits by using opt-in lists, this is how you do it:

Get people to do these four things

- Request
- Receive
- Read
- Respond

This is a system that has never failed, will never fail. I’ve used it. Others have used it.

Now, it’s your turn to use it.

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For the first time, ever, Jimmy D. Brown is sharing his simple, yet powerful 6-step system that will show you how to grow your list, provide your readers with the content they crave and start making more money than you ever expected from your list. Do I have your attention yet? Then ListProfitSystem.com visit to get your copy of the List Profit System today.

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Jun 03

By Jimmy D. Brown

Rupal Turner Ezine
Creative Commons License photo credit: websuccessdiva

Writing ezine articles is one of the best business-building activities you’ll ever invest time in on the Internet. They can be used in dozens of different ways to generate web site traffic, build lists, brand your name, earn affiliate commissions and produce sales of your products and services.

They are, unquestionably, a vital part of any successful Internet marketing campaign.

By now - if you’ve read anything in the member’s area - you know I’m a big believer in writing ezine articles. And you know that I’ve devoted many of the lessons in the member’s area toward teaching you how to write, distribute and market with them.

Yet there still remains a lingering question -

WHAT should I write about in my ezine articles?

I want to share with you some brainstorming ideas that will allow you to easily come up with a couple dozen (or more) hot ideas for your upcoming ezine articles. I’m going to briefly share seven (7) fill-in-the-blank article starters along with a brief explanation to help you get started writing attention-grabbing content.

When you’re ready to write your next ezine article, consider one of these not-yet-overused formulas…

01. What To Do When [Enter Problem Here]. The idea with this article is to offer a solution to an existing problem by matter-of-factly addressing the issue being discussed in the article. “What To Do When You Need To Lose That Last 5 Pounds” points out a problem many dieters face and hints that the article will reveal a method for overcoming this barrier. This article’s pointed style makes it a sure read.

02. Can [Enter Solution Here] Help [Enter Problem Here]? Similar to number one above, this article poses a question while emphasizing both the problem and potential solution. What really works here is to ask a “curiosity-building” question by providing a solution that doesn’t seem to fit with the problem. For example: If you’re trying to re-grow hair on your balding head, could you resist reading, “Can Cheerios Help Thicken Your Hair?” I don’t think so.

03. Should You [Enter Activity Here]? (Take This Quiz). People love quizzes. They especially love to see how they measure up in some area that they are particularly interested in. That combination makes this another ezine article that gets a lot of views. “Should You Quit Your Job And Start An Internet Business? Take This Quiz!” is going to attract every dissatisfied, looking-for-greener-pastures, internet marketing wannabe on the block.

04. 7 “Must Ask Questions” for [Enter Activity Here]. This is a perfect article for the entry-level beginner in any particular field. “7 ‘Must-Ask’ Questions for First-Time Homeschoolers’ When Choosing Curriculum” is just about a guaranteed read for all new homeschooling moms and dads who don’t want to blow it for their kids. (Note: The “number” of must-ask questions can be whatever you choose.)

05. 3 [Enter Topical Adjective Here] Lessons from [Enter Pop Culture Reference]. By using references to popular culture events, characters, television shows, news stories and trends, you’ll be able to get some cheap mileage from existing “hot buttons” of the general public. I recentl wrote an article entitled, “3 Word-Of-Mouth Marketing Lessons From the Academy Awards” that garnered a lot of interest. Guess when I released it? Yep, a week before the big awards show.

06. Mastering [Enter Topic Here]: How to [Enter Tutorial Statement Here] Part 1. This is a superb article idea for a series of related tutorials. The word “master” is a bit overused at times in marketing circles, but it means to “become an expert” at something or to “achieve dominance” over something. Who wouldn’t want to “master” their activity of interest? That’s why “Mastering Weight Loss: How To Shed 12-15 Pounds in 30 Days, Part 1″ and other articles in its mold make for much-read content.

07. What Kind of [Enter Desirable Object Here] Is Best For YOU? We all want what’s “best” for us, don’t we? “What Kind Of Internet Business Is Best For You?” indicates there is something revealed in the article that will allow me to determine which of the options available to me is best suited for me. This is a really solid article to point others towards additional resources (such as special reports, mini-courses, etc.) where they can get specific information about which of the “options” mentioned in the article is most interesting and compatible with them.

So, there you have some great ideas to get you started on your next ezine article.

You know you’re going to write ezine articles, so would you like to get a LOT of completely free traffic with them? Check out “How To Get Free Traffic With Ezine Articles” by clicking here . You’ll learn a powerful (but easy) way to get a lot of visitors to your website by using your ezine articles in a special way … all at no cost to you.

Mar 29

Two of the most prolific list builders in internet marketing have combined their talents to come up with an innovative website: ListBuilding.com

Tellman Knudson and Shawn Casey created an amazing new free resource to instruct you on how to make money from list building. I have just finished listening to their first case study on the homepage and it is inspiring!

To gain access to the free resources you will have to give them your name and email address. Once you’ve given them your name and email address they will give you access to some free videos and a free report.

Now do yourself a favor and take notice of the steps and process that Tellman and Shawn are using. I’m pretty sure that they are using the steps of the Product Launch Formula to launch this website. They are going to Build A List right in front of your eyes. They are going to develop a relationship with that list over the next 4 - 8 weeks most likely. These two dynamic marketers are going to find out exactly what the list wants to know more about in regards to list building. Then guess what…. they will release a product that the list wants! The product will only be available for a short period of time, and they will make a ton of money.

Now let me be clear: There is absolutely nothing wrong with this approach. It is absolutely good marketing practice. What you should do is pay attention to the process and learn from it. Also take advantage of the free information and learn from it as well. The information they are going to give away for free is extremely valuable.

I’m pretty sure that this will end in a few weeks in a product launch of some type. Just like you I’m following along to learn as much as possible. I’m going to do my best not to get caught up in the hype and just get the information and the facts. That is of course unless the product that they propose is so good that I just have to have it. We’ll see….